Alyce Activate™ offers you an alternative to sending one gift at a time by using a universal gift link. Through the universal gift link, team members have the ability to engage with a static and dynamic list of contacts by sharing the link in emails, landing pages, or direct messages.
- Getting Started - How to Create an Alyce Activate Campaign
- How to Upload a Static List to Alyce
- How to Configure an Alyce Activate Campaign
Getting Started - How to Create an Alyce Activate Campaign
Once your CSM has added Alyce Activate to your subscription, Alyce Admins will now have the option to configure this campaign type from Campaign Settings.
- From the main dashboard, click on your User Name and avatar, then select "Campaign Settings."
- Once in Campaign Settings, select "Create a New Campaign."
- Once in the Campaign configuration, you'll be prompted to select the campaign type. Select "Activate Campaign" to begin configuring your campaign.
- In the next step, you will be prompted to name your Alyce Activate Campaign. After you've entered your campaign name, click "Next Step."
- After your campaign is named, you'll need to assign the Activate campaign to a team and/or a team member. The team member you select will be added as the "From" contact in all correspondence associated with the gift ( email, landing page, meeting calendar ). Use the dropdown select menus to find your team and/
Also included in this step, is to select which country your gifts will primarily be sent. Use the dropdown select menu to update the country.
Please note: At this time, Alyce is only able to send gifts to recipients in the United States and Canada.
How to Upload a Static List to Alyce Activate
- Once in the Alyce Activate campaign creation flow, select "Upload a XLS Template."
- To properly format your list of contacts, "Download the XLS template." Add all the contacts to the spreadsheet template using the fields outlined. After you've formatted your list of contacts for upload, select "Choose File" and upload your file.
- Select "Next Step" to proceed through the remaining steps to configure your Alyce Activate campaign.
How to Link a Marketo Smart List or Smart Campaign to Alyce Activate
If you want to link to a Smart List in Marketo, or dynamically make contacts eligible to accept a gift from your Activate by linking to a Marketo Smart Campaign, follow the steps listed in this article: How to Link a Smart List or Smart Campaign From Marketo to Alyce Activate
How to Configure an Alyce Activate Campaign
After you've added contacts to your activate campaign, the following steps outline how to configure your campaign and generate your Universal Gift Link.
- With Alyce Activate, your gift recipients have the option to redeem your default gift or opt to swap that gift for something else in the Alyce marketplace. To customize the gifts in this campaign's marketplace, use the checkboxes to remove Gift Types you do not want your gift recipients to redeem from the marketplace.
- To prohibit the selection of certain vendors, use the Vendor Selection menu to deactivate certain vendors you do not want your gift recipients to redeem from the marketplace.
- To add a band of spend around the gifts available in the marketplace, use the Gift Range fields to customize: Minimum Gift Amount, Maximum Gift Amount, Maximum Gift Card Amount, and Maximum Donation Amount.
- At this point, you'll now be able to select the default gift for your campaign. This is the campaign that will be featured on the gift landing page. Use the search bar or filters to select a Default Gift.
- All gifts sent through Activate include a Default Message for all recipients- this is the message that will be featured on the gift landing page. When composing a Default Message, keep in mind this one message will be sent to all gift recipients.
- Through Alyce Activate, you can require certain Recipient Actions from your gift recipients prior to them redeeming their gift, such as booking a meeting.
- The final step of configuring your Alyce Activate campaign is to Generate a Universal Gift Link. Once your link is generated, you can click the blue button next to the link to copy it, then click "Save your campaign and close." Copy and paste the Universal Gift Link to an email, a landing page, or share it directly with your gift recipients.